A Complete Guide to Heatmaps
Whether you’re redesigning a landing page, trying to improve product usability, or just curious where users are clicking most, heatmaps are one of the simplest yet most powerful tools you can use for analytical purposes in your digital marketing. In this heatmap guide coming from our 7+ years of digital marketing experience with contractors, we’ll […]
Are Backlinks Still Important for SEO in 2025
Did you know that over 91% of all web pages get zero organic traffic from Google? The culprit? A lack of quality backlinks. While content may be king, backlinks are its crown jewels, elevating visibility and authority across the digital landscape. At Blue Sky Advertisement, we understand that even the best content needs strategic backlinks […]
What Are Local Citations in SEO?
Local citations are mentions of your business’s name, address, and phone number – commonly known as NAP on other websites that are not your own. This includes websites such as: directories, review sites, news articles, or even on social media platforms. Local citations are considered to give small amounts of authority to a given website, […]
Internal Linking Guide for 2025
Internal linking remains an important part of SEO (Search Engine Optimization) in 2025. At Blue Sky Advertisement, we use intelligent internal linking to help websites grow their visibility, guide users through content, and help search engines make sense of it all. Whether you’re managing a blog or an ecommerce site, these strategies will help you […]
Core Web Vitals Checklist for 2025
At Blue Sky Advertisement, improving user experience is always a top priority. That’s why we pay very close attention to Core Web Vitals, a set of important website performance metrics that help define how users experience your site. These vitals are part of Google’s broader “page experience” signals and can directly influence your search engine […]
Negative Keywords in Google Ads: Guide for 2025
When it comes to running efficient, high-performing Google Ads campaigns, one of the most overlooked tools is also one of the most powerful: negative keywords. At Blue Sky Advertisement, some of us know that improving performance isn’t always about adding more, it’s often about knowing what to block. This guide walks us through everything we […]
Structured Data & Rich Snippets in SEO: How to Better Your SEO in 2025
Have you ever searched for something on Google, maybe a recipe or a new toy, and noticed some results just look… better? Like, they have star ratings, cool pictures, or even prices right there in the search list? These special results happen because of Structured Data and Rich Snippets. It sounds a bit complicated, but […]
Title Tags in SEO: What Are They & How to Use Them
What is a Title Tag? When you surf the web, what is it that grabs your attention first on a search results page? Yes, it’s the title of the website! Just like how book titles work, this tag on a website shows you quickly what kind of content might be found there. But, there’s more […]
How Headers Affect Your SEO
When it comes to Search Engine Optimization (SEO), staying ahead can feel like aiming at a moving target. Algorithms change, user behaviors shift, and what worked yesterday might not work today. Among all these complexities, did you know that something as seemingly small as your website’s headers can significantly impact your search rankings and user […]
Guide to Website Mobile Optimization in 2025
Mobile usage dominates the digital landscape—are you ready to optimize for 2025? Each and everyday we progress with technology, mobile devices have become the primary means of accessing the internet for billions of people worldwide. Staying competitive means mastering mobile optimization. It’s not an option anymore, it’s a necessity. Our proven methods we use on […]