Plumbing SEO & PPC Keywords You Can Use

The right SEO and PPC keywords can make all the difference in attracting potential customers to your business. Let’s understand why using the right kind of plumbing keywords is important for your Plumbing Company.

Starting with keywords like “plumbing services,” “emergency plumber,” and “24/7 plumber” is a good starting point. Don’t forget to differentiate between residential plumbing and commercial plumbing services, as these cater to different client needs.

Get more specific with keywords that target specific services. Think “drain cleaning,” “pipe repair,” “sewer repair,” “water heater installation,” and “leak detection.” These terms help capture customers looking for particular solutions.

Localize your keywords to attract nearby customers. Use phrases like “plumbers near me” or “local plumbing company.” Including your city or region (e.g., “Chicago plumber”) can majorly boost your local SEO efforts.

Don’t underestimate the power of plumbing long-tail keywords. Phrases like “how to fix a leaky faucet” or “signs of a hidden water leak” can drive valuable traffic. These longer phrases often have less competition and can lead to higher conversion rates.

Use seasonal and problem-specific keywords such as common plumbing issues. “Frozen pipe prevention” might be important in winter, while “spring plumbing maintenance” could be a hit as the weather warms up. Address specific problems with keywords like “clogged drain solutions” or “low water pressure fix.”

Don’t forget about equipment-related keywords. “Tankless water heater installation,” “garbage disposal repair,” and “sump pump maintenance” target customers looking for specific services.

For pay-per-click advertising, focus on high-intent keywords like “emergency plumber near me” or “24-hour plumbing service.” These can capture customers with immediate needs, leading to higher conversion rates.

The keyword strategy you choose to use should be naturally inserted into your website’s content, including titles, headers, meta descriptions, and body text. Create location-specific landing pages and develop content around long-tail keywords to address common customer questions.

For PPC campaigns, don’t forget to use negative keywords (like “-DIY” or “-free”) to avoid irrelevant clicks and waste your budget. Utilize ad extensions to highlight specific services, phone numbers, and location information.

Regularly track your keyword performance using tools like Google Analytics.

Use these SEO and PPC keywords below in your digital marketing to improve your online visibility and drive more traffic and leads to your plumbing business.

Remember, the key is to use these keywords naturally and provide valuable content that addresses your customers’ needs. With the right strategy and persistence, you will be able to fix your “leaky” lead funnel in no time! If you are looking for help with Plumber SEO or Plumber PPC, we are here to help you out at Blue Sky Advertisement.

Note: All keyword data was researched on October, 17th of 2024.

Top 102 Plumbing Keywords with Combined Search Volumes and Average CPC’s

Long-Tail Plumbing Keywords With Average Search Volume and CPC’s