Are you a contractor looking to get more customers? You’re in the right place! At Blue Sky Advertisement, we help contractors like you find new clients. Whether you’re a plumber, electrician, or build houses, we know how to get more people to call you for jobs.
Here we’ll show you five great ways to get more leads. We all know you want more leads Mr. Contractor!
Key Takeaways
| Method | What to Do | Why It Works |
|---|---|---|
| Local SEO | Use local keywords, set up Google Business Profile | Helps local customers find you online |
| Paid Ads | Run Google and social media ads | Gets quick results and targets specific customers |
| Direct Mail | Send postcards or use door hangers | Reaches people directly at home |
| Social Media | Share project photos and tips | Builds trust and showcases your work |
| Referrals | Ask happy customers to recommend you | Leads to high-quality, pre-trusted leads |
1. Make Your Website Easy to Find Online Locally
When people need a contractor, they often look online. That’s why it’s super important to have a website that shows up when people search for services like yours in their area. This is called “local SEO” (Search Engine Optimization).
Here are some tips to make your website easier to find:
- Use words that people in your area might search for. For example, if you’re a roofer in Chicago, use phrases like “roof repair in Chicago” on your website. Make sure to make individual pages for each location on your main niche keyword.
- Set up a Google Business Profile. This helps you show up on Google Maps when people search for contractors near them.
- Make sure your website works well on phones and loads quickly. Google likes websites that are easy to use!
Make sure to continue to get reviews. At the end of the day, the way you rank your Google My Business (GMB) profile is with reviews and having the right “main category”. You can use tools like GMB Everywhere to help you find the main categories your competitors are using on their profile.
Using a QR system will help you get reviews at a higher rate making it simple for your client.
If you need help with the creation of your Google My Business account click here to learn how!
One more important note: make sure you do all of your citations and directory links: Yelp, Bing Places, etc… This is a huge ranking factor in Local SEO.
2. Use Paid Ads to Get Quick Results
Sometimes you need new customers fast. That’s where paid ads come in. These are ads you pay for that show up when people search for services like yours. They can also appear on social media sites like Facebook. PPC (pay per click) does get results faster, but it comes at a cost. Plumbers for example could be looking at a $25 to $40 CPC (cost per click).
Here’s how to make paid ads work for you:
- Use Google Ads to show up at the top of search results when people look for contractors.
- Try Facebook and Instagram ads to show pictures of your work to people who might need it. Please remember facebook is best for top of the funnel (TOTF) and middle of the funnel (MOTF) queries such as “How much does xxx cost”.
- Make sure your ads have a clear message and tell people what to do next, like “Call us for a free quote!”
- Create special pages on your website just for people who click on your ads. These pages should make it easy for them to contact you.
Having a specific landing page for your PPC campaigns is a MUST. It WILL increase your conversion rate.
Here is a guide for creating a standard Google Search Campaign.
3. Use Direct Mail and Door Hangers
Even though we use the internet a lot, getting mail or finding something on your door can still grab your attention. This is why direct mail and door hangers can be great for getting leads.
Here’s how to use them:
- Send postcards or flyers to neighborhoods where people might need your services. For example, if you’re a landscaper, target areas with lots of houses and yards.
- Make your mail look nice and include a special offer, like “10% off your first service!”
- Use door hangers in areas where you’ve just finished a job. Show before and after pictures of your work and offer a deal for neighbors.
- Put a special code or phone number on your mail so you can track how many people respond.
You could always have one of your employees or family members go to the best areas in your county and put the mailers in their mailbox. If you think this is in effective, you will be mistaken. We have had 30+ of our clients do this and had a lot of positive feedback.
4. Use Social Media to Show Off Your Work
Social media is a great way to show people what you can do. It’s like having a free billboard that lots of people can see!
Try these tips:
- Use Facebook to share pictures of your finished projects and happy customer reviews.
- Post on Instagram to show before and after shots of your work. Use Instagram Stories to give updates on current projects.
- Join LinkedIn to connect with other businesses that might need your services.
- Share helpful tips related to your work. For example, if you’re a plumber, you could post about how to prevent frozen pipes in winter.
Here is the best social media platforms for contractors to use:
- Facebook Groups
- Facebook Business Profile
- Linkedin to Get in Contact with Other Contractors or Commerical Business Owners
- Twitter/X
- Instagram to Get Those Moms to Know About Your Business
5. Ask Past Customers for Referrals
Happy customers are often willing to tell their friends about you. This is called a referral, and it’s one of the best ways to get new leads.
Here’s how to get more referrals:
- After you finish a job, send a thank-you email to your customer. In the email, ask if they know anyone else who might need your services.
- Call your best customers to check if they’re still happy with your work. If they are, ask if they’d be willing to refer you to others.
- Offer a small reward, like a discount on their next service, if a customer refers someone who hires you. A 5% to 10% discount usually does the trick!
- Make it easy for customers to refer you. Give them your business cards or create a simple online form they can share.
By using these five methods, you can get more leads for your contractor business. Remember, it’s okay to start with just one or two methods and add more as you go. The key is to keep at it and track what works best for you.
At Blue Sky Advertisement, we’re here to help contractors like you grow their business. Whether you’re a general contractor, plumber, electrician, or any other type of contractor, these tips can help you find more customers and grow your business. Good luck, and here’s to your success!
